The TIFF format is the professional standard format for archival imaging. It preserves files with complete lossless quality and includes very high bit depths. The trade off is file size — a one TIFF photo from high-end cameras can easily be extremely large.
If you need to send or distribute TIFF photos, converting to JPG greatly decreases image weight maintaining great image quality for everyday use.
These files are too big for everyday sharing. Email providers have attachment size limits. Social media platforms have upload size restrictions. Online stores perform poorly when website images are oversized.
This conversion shrinks storage by significantly based on the image content and quality settings. Which makes images easy to send and optimized for online use.
Photographers usually maintain a TIFF or RAW archive for print production, while saving JPG versions for client delivery.
Use alljpgconverters.com for a completely free web-based TIFF to JPG solution with no software necessary.